Same Mission, New Look for First Tee — Cleveland
Youth development organization revitalizes brand to better serve kids in the world they live in today
Newburgh Heights, Ohio (Sept. 1, 2020) – First Tee — Cleveland, a youth development organization empowering kids to build their strength of character through the game of golf, has updated its brand to better serve kids and address the growing pressures they face.
Previously known as The First Tee of Cleveland, First Tee — Cleveland is part of a network of 150 chapters and is undergoing a brand refresh for the first time in the organization’s 23-year history.
“First Tee – Cleveland is passionate and energized around our new, fresh brand and more importantly, around our past, present and future impact to build strong characters of the youth in our community,” said Patricia LoPresti, Executive Director. “With all the current life challenges that our kids are facing, they need strong social, emotional and physical support that we seamlessly provide.”
The brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of First Tee’s promise to help empower kids to build their strength of character.
The brand evolution includes a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes include removing “The” from the organization’s name, updated colors and patterns, and a refreshed brand story. First Tee will release a new PSA in the near future, which brings to life the new brand and reignites interest in its mission.
For almost 20 years, First Tee — Cleveland has been creating experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, First Tee — Cleveland creates active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at five golf courses, 25 schools and 20 youth agencies in Northeast Ohio.
In addition, the chapter hosts a Caddie Training Program and a kids’ cooking class called Fit To A Tee. Both programs instill the proven life skills curriculum.
For details about First Tee — Cleveland, visit www.firstteecleveland.org and follow on social media at Facebook, Twitter, Instagram and LinkedIn. For more information on First Tee, visit firsttee.org.
About First Tee — Cleveland
First Tee – Cleveland is a chapter of First Tee, a national initiative begun in 1997 which builds character, instills life skills and core values and promotes healthy choices for young people through the game of golf. Efforts to establish a First Tee chapter in Cleveland began in 1999, and the chapter was officially recognized in 2000. Led by more than 120 trained coaches, programs are delivered on five local golf courses, in schools and in partnership with community organizations. First Tee – Cleveland’s main campus, Washington Golf Course in Newburgh Heights, features a 9-hole golf course operated by Cleveland Metroparks. An independent study shows that the programs positively impacts grades, self-confidence and social responsibility. For details, visit www.firstteecleveland.org.